Prerequisite

Minimum Matriculation

Course Description

Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, this program will provide an introduction godigitalmarketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising

What you will learn

After the completion of this certificate, students would be able to: Understand the role and importance of digital marketing. Develop theoretical and practical skills in digital marketing. Learn and apply marketing strategies through digital channels. Assess all available methods to determine the best possible online strategy. Understand the role of both digital and conventional marketing; distinguishing the intersection of online and offline strategies. Identify and present how business can be scaled with an optimal marketing plan. Build and reach a target audience on various online platforms. Creating a professional freelance profile

Course Outline

• Week 1 Introduction to Digital Marketing

  • Basic I.T Skills Business Management & Communication Branding & Marketing (Digital + Traditional)

• Week 2 CANVA

  • Fundamentals Design with Canva Accounts Management
  • All Social Media Pages/ Accounts Creation
  • Quiz -1

• Week 3 Content Writing

  • Blogging Creative Writing

• Week 4 FACEBOOK MARKETING

  • Understanding The Facebook Facebook Ads Strategy (Boost, Ad Center, Ad Manager)Facebook Conversion Tracking Facebook Audience Targeting Facebook Account Management

• Week 5 INSTAGRAM MARKETING

  • Understanding The Instagram Instagram Content Strategy Instagram Posting Strategy Instagram Audience Targeting Instagram Account Management Other Social Media Platform Twitter LinkedIn +Quiz-2

• Week 6 YOUTUBE MARKETING

  • How The YouTube Search Engine Works Keyword Research For YouTube Marketing Types Of YouTube Ads (Skiable, Non-Skippable & Bumper)Types Of Campaign Targeting Audience YouTube Analytics

• Week 7

  • Mid Term Exam

• Week 8 Google Marketing

  • Google Ads Search, Display (GDN)

• Week 9 Google

  • Google Tag Manager brief Google Analytics Intro +Quiz 3

• Week 10

  • Search Engine Optimization (SEO) Search Engine Marketing (SEM) Introduction to Freelancing Freelancing Fields Payment Management

• Week 11 Fiverr + Upwork

  • Optimize your Upwork Profile Winning Jobs on Upwork How To Deal With International Client? Manual Clint Hunting +Quiz
  • 4

• Week 12 Final Theory Paper

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Grading Criteria

Particulars	Marks (%)
Quizzes	20
Class Participation/ Attendance	15
Projects	25
Final Projects	40
Total	100